Back to the Essentials — Joel’s Mountain Moments
Getting Back to the Essentials — Joel Einhorn’s Mountain Moments
Getting Back to the Essentials is all about doing the things—however simple—that bring us clarity and make us feel at peace. It is a commitment to living a more fulfilled life, finding a balance between the demands of the day and the demands of the soul. And it’s a dedication to finding the rituals and products that help you nurture yourself and those around you.
We sat down with EO community member Joel Einhorn, CEO and founder of Hanah One, an all-natural superfood, to discuss his most essential experiences and how they drive connection and intentionality.
The EO Lavender Hand Soap and Hand Sanitizer remind me of being outside, which is one of the most essential things in my life. If I don’t get that—whether it’s barefoot or frozen foot or on a bike—then I don’t feel right.
I’ve only ever lived in cities, but going to the mountains is basically my favorite thing to do. Of course, it’s expensive, and you need to spend enough time there to properly experience it, but the older I get, the more I realize how special that time is. This season I was able to spend 60 days on the mountain in Jackson Hole with a friend. That was something that was really deliberate—just working toward that opportunity.
A lot of times, I’ll go to the mountains with people I work with. So, I’ll wake up at 6 and sometimes work until midnight, with those five or six hours that you’re together on the mountain a bit like an extended lunch break. It’s an incubator, really, and as soon as I realized that, I started using it more consciously.
For example, I’ll be working on something, and I’ll have a question about business or life. Then, I go out on the mountain and totally forget about everything. So, I’m with a few friends, and I’m really pushing myself. But, there’s always this question somewhere in the background. That’s when the answers come to me. When we can clear our minds, we can always find the best solutions. That clarity is such a powerful tool.
I had an apartment in Arlberg, Austria around 2000, and my friends were a lot of local athletes or people who’d come to work. I remember that it was the last day of the season—a beautiful powder day—and there were maybe 15 of us. We all sat there on the top of this run that we usually couldn’t access and looked at each other. We knew we would all be going our separate ways after this day, and the mountain was giving us something special that we all realized. Even on the same mountain in the same place, we would never see each other like this again.
Those are the kind of moments that are really hard to explain, and that you don’t really share too often, but they’re what make something essential.