Brad Rant: Beauty Among the Chatter
These are rough times.
The climate – literally, figuratively, politically, culturally – is rife with chaos.
There’s so much chatter and bullshit about the current state of things.
I struggle with how much to say.
I don’t want to contribute to the noise.
I’m not sure anyone is looking to their soap company to weigh in on ethics and politics.
And yet, I want to speak up.
Truth is, while we are a company that makes soap, we are first a group of like-minded people just trying to do our best, every day, as we have for 23 years.
We’re deliberate in our efforts to minimize any negative impact on the world and to maximize the joy we create.
Much is out of our control.
Yet we can control the way we go about our individual day-to-day lives.
Our message to you is that these efforts are packaged in each bottle.
Many of you engage with us in a very brief moment of solitude.
You participate with us in the beauty of our essential oils and how our product feels on your skin.
In that space of a few seconds or minutes, we can enjoy something internally peaceful, a moment of self-care.
It’s not our intention to turn away from the chaos, or to bury our heads in the sand of these truly trying times.
Rather, it’s our intention to contribute a little bit of beauty into your life and into the world.
And we hope that beauty creates bubbles, and ripples.