On June 13, 2013 by Brad Black in BRADS RANTS

Giving is good. It’s the other side of receiving. Both are necessary.

Our mission at EO is to give back 1% of gross sales. This is a lot of product. Most of our recipients are local and long-term. In my experience, face-to-face relationships optimize success.

Some requests come to us stating: “To Whom it May Concern” and “Dear Gentlemen”– these get tossed immediately.

Giving is very personal and can be emotional. It’s not a transaction. It is intentional. It’s an acknowledgement of the importance of relationship and community – we’re in this together.


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