Giving is good. It’s the other side of receiving. Both are necessary.
Our mission at EO is to give back 1% of gross sales. This is a lot of product. Most of our recipients are local and long-term. In my experience, face-to-face relationships optimize success.
Some requests come to us stating: “To Whom it May Concern” and “Dear Gentlemen”– these get tossed immediately.
Giving is very personal and can be emotional. It’s not a transaction. It is intentional. It’s an acknowledgement of the importance of relationship and community – we’re in this together.
Blog by Brad